Edo Tokyo
Campaign

—Experience Edo—

Edo Tokyo Campaign 2026 Summer — Event Information

Event Period
July 24 (Fri) – 25 (Sat), 2026
Main Areas
Sumida City, Taito City, etc.
Campaign
Overview
Click here for the flyer
Edo Tokyo Campaign 2026 Summer — Experience Edo Culture with Fireworks!

Edo-Tokyo Museum Stage Events (Co-hosted by: Edo-Tokyo Museum)

The Edo-Tokyo Museum will present talk sessions introducing Edo culture, along with performances of local traditional arts. Stage events can be viewed free of charge without prior reservation.

■July 25 (Sat)

Photo: Sugao Kabuki

11:15–11:45
Sugao Kabuki

Sugao Troupe (Akiruno City)

Photo: Masumi Horiguchi

12:00–13:15
Talk Session: Cooling Off in Summer in Edo

The session will explore "Cooling Off in Summer in Edo" from three perspectives: attire, literature, and ukiyo-e.

Facilitator: Masumi Horiguchi (Edo Customs and Culture Researcher)

Photo: Masako Fukushima

Panelist: Masako Fukushima (Professor, Gakushuin University)

Lecture: Summer Attire — Edo Yukata —

Comment: Yukata is a refreshing attire that evokes seasonal elegance, offering a casual way to enjoy traditional Japanese Kimono. I hope this session provides an enjoyable opportunity to learn about the charm of yukata.

Photo: Fumiko Kobayashi

Panelist: Fumiko Kobayashi (Professor, Hosei University)

Lecture: The Sumida River and Edo Literature

Comment: How did Hiraga Gennai, Ota Nanpo, and others—featured in last year's Taiga Drama "Berabō: Tsutajū Eiga no Yume Banashi"—depict the Sumida River? Whether you watched the drama or not, I hope you enjoy reminiscing about the ambiance of the Sumida River in days past.

Photo: Satomi Ishikuma

Panelist: Satomi Ishikuma (Curator, Edo-Tokyo Museum)

Lecture: Exploring the Summer of the Sumida River through Ukiyo-e

Comment: We hope you enjoy discovering how the people of Edo spent their lively summers through the ukiyo-e works in our collection. Let’s explore together why "Summer on the Sumida River" has always been so exhilarating, both in the past and now.

Photo: Matsumoto Gennosuke Troupe

13:30–14:00
Edo Sato-kagura (ritual ceremonial dance)

Matsumoto Gennosuke Troupe (Arakawa City)

Cultural Experiences and Attractions

Photo: Edo woodblock print

On the 7th floor of the Asakusa Culture and Tourist Information Center, visitors can experience Edo woodblock printing.
July 24 (Fri)
10:00, 11:00, 13:00, 14:00, 15:00, 16:00, 17:00
July 25 (Sat)
10:00, 11:00, 12:00, 13:00, 14:00
* Each session is about 50 minutes.

Photo: Lanterns

At -Ryogoku- Edo NOREN 1st floor, you can experience painting on lanterns.
July 24 (Fri)
10:00, 11:00, 13:00, 14:00, 15:00, 16:00, 17:00
July 25 (Sat)
10:00, 11:00, 13:00, 14:00
* Each session is about 30 minutes.

Photo: Ukiyo-e Theater

At Tokyo Solamachi, East 1F Entrance Space, the Ukiyo-e Theater will be screened.
July 24 (Fri)
10:00–18:00
July 25 (Sat)
10:00–15:00

Showcasing in Collaboration with Facilities Featuring Edo Culture

We will collaborate with nearby museums to present the attractions of Edo.

Material from the Sumida Local Culture Museum

Tōto Ryōgokubashi Yūsuzumi no Keshiki (People Enjoying the Evening Cool at Ryōgoku Bridge, in the Eastern Capital),1847–1852, by Utagawa Naomasa, Sumida Local Culture Museum Collection

Sumida Local Culture Museum

2-3-5 Mukojima, Sumida City

Special Exhibition: Aerial fireworks opening roundly in the sky were invented in Japan.
Open: July 24 (Fri) - July 25 (Sat)

Material from the Sumida Hokusai Museum

Fugaku Sanjūrokkei Gaifū Kaisei (Thirty-six Views of Mount Fuji: South Wind, Clear Dawn) (c.1831), by Katsushika Hokusai, Sumida Hokusai Museum Collection

Sumida Hokusai Museum

2-7-2 Kamezawa, Sumida City

10th Anniversary Exhibition
"Hokusai and Hiroshige: Two Fujis, Two Perspectives"
Open: July 24 (Fri) – July 25 (Sat)

Material from the Sumo Museum

Shiranui Dakuemon and Waniishi Bunzō, 1847–1852, by Utagawa Kunisada I, Sumo Museum Collection

Sumo Museum

1-3-28 Yokoami, Sumida City

Special Exhibition: Scenes of Edo Sumo
Open: July 24 (Fri) – July 25 (Sat)

Photo: Tokyo Metropolitan Art Museum

Toranoko watashi-zu byōbu (Tigers Crossing a River, folding screen), 1781–1782, by Maruyama Ōkyo, The British Museum Collection © The Trustees of the British Museum

Tokyo Metropolitan Art Museum

8-36 Ueno-koen, Taito City

100th Anniversary of the Tokyo Metropolitan Art Museum
Japanese Treasures from the British Museum – A Riot of Blossoms – Edo Paintings Across the Sea
Open: July 25 (Sat)

Photo: Tokyo Metropolitan Central Library

Edo Jiman Sanjūrokyō Ryōgoku Ōhanabi (Thirty-six Scenes of the Pride of Edo: Fireworks at Ryōgoku), 1864, by Utagawa Toyokuni III and Utagawa Hiroshige II, Tokyo Metropolitan Central Library Collection

Tokyo Metropolitan Central Library

5-7-13 Minami-Azabu, Minato City

Special Library Materials (Replica) Panel Exhibition
"Annual Events of Edo"
Open: July 24 (Fri) – July 25 (Sat)

Contact Us

Culture Promotion Division, Planning and Coordination Section
Tel: +81 (0)3-5000-7733